Developing the campaign strategy, influencer brief and itinerary for the Big Houses in the Scottish Borders to promote their collaboration. The goal of the campaign was to showcase the variety of historic houses open to visitors across the Borders. Edinburgh travel and lifestyle influencer the Edinburgh Enthusiast was set the challenge to visit all 11 houses during the summer months, sharing photos and stories from each.
The photos were shared with an audience of over 16,000 highly engaged followers on Instagram, 400 fans on Facebook and many more readers on her blog, reaching over 120,000. The assets continue to be shared on social channels and have directly led to fans visiting the Big Houses. Overall, social shares ad Instagram tags of the Big Houses have signigicantly increased since the campaign.
